Hello dear friend,
"The content in this ebook is very basic and does not give actual actionable information. I'd like a refund, please."
That's what a person who recently purchased my 90-day freelancing guide said.
My first instinct was to feel hurt.
I'd poured my heart and soul into the guide, and prepared it with all the knowledge I'd accumulated over the past year and a half. It's not easy to digest when someone calls all your hard-earned experience "basic."
But then I reminded myself that the guide has actually helped 100+ people get amazing deals. It's filled with testimonials from writers who loved it so much, that they swear it will change their life for sure.
But more than anything else, I refuse to feel bad because I know I've given it my 100%.
Sure, it might not be for every single writer out there. But for those who find it useful, this can actually be a life-changing resource.
So was this request for a refund a "failure"?
No!
It was a success story because it helped me refine my target audience. It would let me identify which people would benefit the most by learning from me and how I can serve them better.
This brings me to today's topic: How to ensure you succeed every time?
Success has different meanings for different people. For me, "success" is when I can look back at a job well done and feel satisfied that I tried my best.
This might sound like way too much "Zen mode," but it works like magic. When you define success by your own efforts, you're taking away the power of other people's opinions to hurt you.
How do you reverse engineer this and apply it to your life?
Here's a 4-step process:
Define what "success" looks like to you.
Understand that your work can't please every single person out there.
Be specific, and demarcate your target audience.
Whenever you create, do it keeping your target audience in mind.
If you follow these four steps, you won't ever fail.
Either your work will be a roaring success, or you'll learn a valuable lesson that will push you ahead on this journey.
Do you resonate with this? Do let me know how you define success by replying to this email. I'd love to hear your take.
Hope you liked this week’s message. Note that I create this newsletter for you weekly with lots of love. If you’d like to support me, here’s a link to buy me a book.
If you found this letter useful, don’t forget to forward this to a friend or ask them to sign up for my newsletter. It’s free, and they’ll mostly leave with a smile.
That’s all from my end today. I’ll see you again soon. Till then, stay strong. Keep smiling and be awesome.
With love,
Anangsha.