How to write killer emails
Writing with the goal of converting
Hello dear friend
Do you know what’s the most underrated skill to be a highly-paid writer? You have to be good at writing emails.
I can’t emphasize enough how good email writing practices impact your business growth.
If you can write convincing emails, you can
convert high-ticket clients,
bag lucrative sponsorship deals,
sell courses, and
establish yourself as an expert in your domain.
There are immense perks to writing good emails, and I honed this skill with practice.
One obvious question here is: if I am a writer, how can I not know how to write good emails?
Email writing is a specific skill different from copywriting, content writing, or creative writing.
A good email shouldn’t just interest the reader till the end. It should also convert, i.e., get an action performed by the reader, be it buying your course or signing up for a workshop.
Your prospective client shouldn’t just appreciate your cold outreach but respond to it with a contract ready. That’s how good your email crafting should be.
It’s not something I can teach you in one subheading of an newsletter, but I’ll leave some essential tips to write killer emails:
Have a subject line that generates healthy curiosity
For example, say you’re writing a newsletter on time management. Instead of talking about the topic directly, my subject line was: “To me, this is more valuable than money.” Most people click on these emails out of curiosity, boosting my CTR and conversions.
Personalize the emails
This lets the receiver know your genuine interest in them. For a prospective client, conduct research to include a line about their business. For newsletters, use mail tools to automatically customize mails.
The WIIFM question
Every reader wants to know what’s in it for them. Make sure your email answers it and even emphasizes it.
Always have a clear CTA
If you want to work with someone, say it openly. If you’re selling a value-adding course, ask the readers to buy it and reap its benefits. Be clear in your messaging.
Keep the emails short and crisp
Write them in a conversational tone, and get straight to the point.
Let your stats drive you
Check your mail analytics to understand what’s working for your audience. Keep iterating and improving.
P.S. Don't miss out on the opportunity to supercharge your freelance writing career with Freelance Superheroes!
Join now and start finding High-Paying Clients
Hope you liked this week’s message. Note that I create this newsletter for you weekly with lots of love. If you’d like to support me, here’s a link to buy me a book.
If you found this letter useful, don’t forget to forward this to a friend or ask them to sign up for my newsletter. It’s free, and they’ll mostly leave with a smile.
That’s all from my end today. I’ll see you again soon. Till then, stay strong. Keep smiling and be awesome.
With love,
Anangsha.