Launching Your Business or New Digital Product? Read this first.
2 mindset shifts and an AWESOME fellowship that helped me when I launched my first online course.
Welcome to a brand new Friday (and another chance to start anew and carve out a great day for yourself)! Here’s your weekly dose of Be Your Best Friend with Anangsha: the weekly newsletter that prides itself in starting new ventures and writing its own success story.
Today, I want to talk about launching your own business. As you might be knowing, I launched my first online course in December 2019. When I sent the newsletter making this announcement, I was terrified of how my audience would react.
There were so many questions bothering me.
What if this isn’t the right time to start?
What if courses by other, more successful people crush my idea?
What if no one joins and I end up with a failed product launch?
I even shied away from promoting the course much on my social media channels.
But now, almost four months down the line, 20 people across 8 time zones have enrolled in my course. I’ve worked on several articles with them and watched their growth with pride. The testimonials and the enthusiasm after each coaching call is infectious and always fill me with gratitude.
In a nutshell, launching the course was one of the best decisions I made.
But why did I feel so conscious about starting it in the first place?
If you’re considering launching your digital product or are curious about what goes on in the mind of a coach, here are two important questions every entrepreneur should ask themselves before launching their first course (or first course in a field not related to what they’re usually known for).
How can I solve a problem many people have?
Remember that the focus isn’t on you and how much you’re yet to know.
The focus is on how you can help so many people lead better lives. With a mindset to ease their troubles, you’ll find your insecurities are insignificant and your will to serve is much stronger.
How can I offer value?
Make sure you give your hundred percent in delivering value to your audience.
When I first launched the course, several people advised me to hold back a part of my knowledge so my students don’t reach my level of expertise. I didn’t like the idea of deliberately holding back knowledge, and so, I decided to ignore their advice.
The mindset shift here is that your students aren’t your competitors. Treat them like your customers and make sure you help them so much, they have no option but to leave you a grand review. Testimonials go a long way in attracting new customers and making a good name for your business.
A fellowship aimed to help new business owners
I recently came across a fellowship for high-potential founders that help them start, build, and level up at each stage of their entrepreneurial journey. The Day One Fellowship provides resources, a supportive community, and hands-on guidance to business owners in the early stages of their company.
If you're looking to launch your freelance business, digital product, or company, this fellowship might be just the right fit for you. If you're still in the idea-generation or validation phase, you can learn from expert insights to iterate, refine and launch your new venture. You can also leverage their powerful community to network and collaborate with fellow co-founders.
If you found this letter useful, don’t forget to forward this to a friend or ask them to sign up for my newsletter. It’s free, and you know me, I only send valuable content.
That’s all from my end today. I’ll see you again next week. Till then, stay strong. Keep smiling and be awesome.